CASE HISTORIES
Digital Screen Networks is committed to on-going qualitative and quantitative research to monitor both consumer and retailer reactions to on-screen activity.
Avril Lavigne - The Best Damn Thing Album
In a test to establish the effectiveness of the ZAVVI Digital Screen Network, ZAVVI have monitored the sales performance of AVRIL LAVIGNE's album
'The Best Damn Thing'.
Over a two week campaign in both London and Glasgow, sales comparisons were made between screen enabled stores and their non-screen counterparts.
In London, Piccadilly Circus generated a 43%* increase in sales against Oxford Street and in Glasgow, Buchanan Street out performed Argyle Street by 37%.* For marketers in the music, games and film areas this is final proof that ZAVVI screen activity can seriously enhance sales performance.
* Source ZAVVI EPOS data
Kings Of Leon - Because of the Times Album
In a test to establish the effectiveness of the ZAVVI Digital Screen Network, ZAVVI have monitored the sales performance of KINGS OF LEON album 'BECAUSE OF THE TIMES'.
Over a two week campaign in London and Glasgow, sales comparisons were made between screen enabled stores and their non-screen counterparts.
In London, Piccadilly Circus generated a 9%* increase in sales against Oxford Street and in Glasgow, Buchanan Street out performed Argyle Street by 5%.* For marketers in the music, games and film areas this is final proof that ZAVVI screen activity can seriously enhance sales performance.
* Source ZAVVI EPOS data
