RESEARCH
Why Digital Screens?
85% of all shoppers thought digital screens enhanced store image.
64% of shoppers recalled at least one screen image.
57% of shoppers thought they learnt something from the digital messages.
64% of shoppers in featured retail outlets spontaneously recalled promotional message.
83.5% of shoppers recalled seeing the screen.
Source: 3M/ POPAI
Why sound-enabled screens?
56% increase in interaction (glanced or stopped)
when compared to static/mute screens.
58% increase in those who glanced at the screen.
49% increase in those who stopped and looked at the screen.
Source RMS
Consumer Response
43% increase in sales (Avril Lavigne) in London when comparing store with screen (Piccadilly) with one without (Oxford St).
37% increase in sales (Avril Lavigne) in Glasgow when comparing store with screen (Buchanan St) with one without (Argyle St)
9% increase in sales (Kings of Leon) in London, 5% in Glasgow. Details as above.
Source: Zavvi Epos data
Trends in Digital Screen Signage UK & Key Markets
The OAA (Outdoor Advertising Association) data demonstrates significant growth in the Digital Signage Market. The Digital Signage Sector of the ambient media market has for many years bucked the general trend in broader media sales.
By the end of 2008 a 46% increase in sales value is predicted with a market worth £69.6 million (6.8% of all outdoor sales).
By the end of 2012 the digital screen market is predicted to be worth £107million or 14.9% of all outdoor advertising revenue.
Source: OAA
