THE RETAILER
Why do retailers use digital screens to broadcast information from store windows as part of their traditional window displays?
What are the benefits?
Digital Screen Networks provide a number of key features unique to the medium :
- The only way to make yourself heard on the High Street
- Generate incremental revenue streams
- Increase store traffic
- Interactivity with customer
- Message flexibility
- Immediacy of information
- Special promotions
- Enhance relationship with in-store customers
- Positive consumer attitude to Digital Screens (Source: 3M/POPAI)
85% of all shoppers thought digital screens enhanced store image.
64% of shoppers recalled at least one screen image.
57% of shoppers thought they learnt something from the digital messages.
64% of shoppers in featured retail outlets spontaneously recalled promotional message.
83.5% of shoppers recalled seeing the screen.
Source: 3M/POPAI
